Our Philosophy

I joined the business over a decade ago to fulfil the dream of creating our own family label.

Our vision was to utilise the balance of the Margaret River wine region with its rugged terrain and Mediterranean-style temperate climate – likened to that of Bordeaux in France. We hit upon the term “UMAMU”, a palindrome inspired by Balance & Contentment. This has firmly become the philosophy of everything we do at the UMAMU Estate.

Everything we do at UMAMU Estate is about balance – our ecosystem, environment and enjoyment of life and our work.

As I started to appreciate the importance of work/life balance, I sought for our Margaret River wine brand to be something the consumer can engage with. I wanted people to have an association and conversation around our wine, as they reflect on their life journey, giving rise to Balance & Contentment within themselves – and inspiring it in others.

I realised from the outset the importance of carefully managing the vines so that they are in balance, so the rest of the wine journey can then flow naturally. This includes how we manage and refine our trellis and canopies, the choice of French oak barrels to pair with our fruit so that neither outweighs the other in our striving for a balanced palate.

We aspire for our Margaret River wines to drink well on their own but also to pair with food, with prongs to the fifth flavour of food known as Umami.