Our Philosophy

Our Philosophy

I joined the family business over a decade ago to fulfil a dream to create our own family label.
Our vision was to utilise the balance of Margaret River with its rugged terrain and temperate climate.
This we termed “UMAMU”, a palindrome inspired by Balance & Contentment. Balance & Contentment
has firmly become the philosophy of everything we do at UMAMU.

Everything we do at UMAMU is about balance - our ecosystem, environment, enjoyment of life and our work.

As I started to appreciate the importance of ‘work/life balance’, I sought for our brand to be something
the consumer can engage with. I wanted people to have an association and conversation around our wine,
as they reflect on their life journey, giving rise to Balance & Contentment within themselves – and inspiring it in others.
I realised from the outset the importance of carefully managing the vines so that they are in balance, so the rest
of the wine journey can then flow naturally. This includes how we manage and refine our trellis and canopies,
the choice of French oak barrels to pair with our fruit so that neither outweighs the other and our striving for
a balanced palate.

We aspire for our wines to drink well on their own but also to pair with food, with prongs to the fifth flavour of
food known as Umami.


Our Brand Story

Stylistically our wines express and respect what the land provides,
are elegant and have the ability to develop and age.

Our philosophy has always been to give our wines time to age in the bottle
before release, a rarity in today’s market. Enjoying wines when they are ready to drink,
rather than straight after bottling, is how my palate was exposed when I was growing up,
so I naturally adopted this for our wines.

We currently have two labels, our UMAMU label and our Hallmark range which features
a red seal to express their utmost quality.

2005 was our first vintage and the first wines we released were our Hallmark Chardonnay,
Sauvignon Blanc Semillon, Cabernet Merlot and Shiraz. As Chardonnay is what originally
brought my parents to Margaret River, it was a must to produce!

Sauvignon Blanc Semillon is a renowned Margaret River blend learnt from Bordeaux,
our Cabernet Merlot is inspired by our dear friend Aunty May of Chateau Pichon Longeville
and our Shiraz is a cooler climate, more elegant style.

Over the last few years, we have focused more on the Australian market, participating in
more consumer events, which we have thoroughly enjoyed, and having our UMAMU wines
served on Qantas First and Business Class in 2013-14 and 2016-17 has been one of the
highlights to date.

May our exquisite vintage wines, hand crafted from our family vineyard established in 1978,
enrich the celebration of your life.

Charmaine & Team UMAMU